If you’re planning a hybrid event, you should keep a few factors in mind. Having your event broken down into 30 or 45-minute segments will keep participants’ attention levels high. Another factor is whether your venue has an internet service provider. The internet service provider should be able to provide a secure connection and increased bandwidth so that you can connect all of your participants, virtual or otherwise, using the same network.
Breaking events down into 30 or 45-minute segments keeps attention high.
One key to ensuring hybrid events stay interesting is breaking up sessions into short, digestible segments. Because people have shorter attention spans than onsite attendees, you must ensure that your content is engaging and can translate well over video. To maintain attention, incorporate Q&A or live polls, which allow attendees to participate in the hybrid event platform. In addition, breaking your sessions into smaller chunks will enable participants to explore other parts of the event.
Whether your hybrid event is a traditional conference or a video webinar, you must break your event into bite-sized segments. Split your presentation into shorter segments and ensure they are at least 20 minutes each. You can also create a virtual session where the speakers give short presentations, followed by a 15-minute panel discussion and 10 minutes for Q&A.
A hybrid event offers more refined insights into your audience. Because hybrid events have a wider reach, you can gather more detailed information about your community. You can also gather insights on the content they’re interested in, when they’re most active and what actions they’ve taken. By breaking down your event into bite-sized segments, you can get better results for your next hybrid event.
Creating an online marketplace for hybrid events
Creating an online marketplace for hybrid events can help maximize the reach of an event. While it’s impossible to make every event virtual, the content of an onsite event can be used to feed a larger marketing strategy. Therefore, making the content available to in-person and virtual attendees is better. Moreover, it will give hybrid events more credibility and excitement among participants. Creating an online marketplace for hybrid events is a great way to grow your hybrid event business.
Hybrid events offer better audience insights than conventional events because of their expansive reach. Hybrid events provide more precise insights about a community, from content preferences to times of day when users are most engaged. These insights are invaluable in improving the overall experience and building relationships with attendees. For this reason, an online marketplace for hybrid events should include networking chat rooms and tools to help event organizers better serve their audience. A virtual marketplace should also feature live streaming, allowing attendees to interact with event staff and peers.
A hybrid event also offers more sponsorship opportunities since there are two points of contact between sponsors and audiences. This doubles the value for sponsors. Hybrid events allow organizers to customize sponsorship packages to meet their different needs, including providing valuable insights about attendees and the event. In addition, hybrid events enable sponsors to get more exposure and ROI. They can even include branded swag in the event gift bags.
Using attendee data to target your audience for a hybrid event better
A hybrid event can benefit you in many ways, including reaching a wider audience and increasing revenue. For example, by offering multiple days of content, you can get more attendees in different time zones and sell on-demand sessions at a lower price. You can also take advantage of the convenience of online attendees with on-demand sessions, which you can sell at a lower price after the live event. Unfortunately, hybrid events are often complex to market and promote because they require two separate budgets.
Attendee data provide a comprehensive picture of the experience your attendees are having, which is a critical component for the success of a hybrid event. By leveraging attendee data to target your audience better, you can create an event that delivers the experience you need to maximize ROI. For example, you can provide a tailored experience to industry VIPs while creating a more engaging experience for new attendees.
Whether your event is in-person or virtual, you should make it as easy as possible for attendees to register. The registration form is the first point of contact between you and your audience. Ensure your page is easy to navigate, contains clear information, and is SEO optimized. In addition, don’t forget to include contact information for sponsors, exhibitors, and exhibitors. Prospective attendees need to know where to go and what they can expect from you.