USA Today Logo Redesign
The redesign of the USA Today logo has brought a number of significant changes to the company’s visual identity. The new logo is a modernist sans serif all-cap typeface. Its new design improves legibility and readability at lower resolutions and longer distances. The company also adopted a new color palette, which allows it to incorporate co-brands and franchises into its brand identity. Let’s examine some of the changes and how the new logo affects its products and services.
Design changes to usa today logo
Wolff Olins has made significant design changes to the USA Today logo. The redesigned logo is composed of a modernist sans-serif typeface that enables better legibility, both at larger distances and at lower resolutions. Additionally, the new look includes a modernized color palette, which allows USA Today to incorporate franchises and co-brands. Read the full redesign process below to learn more about the changes that were made.
Symbolism of dynamism
The USA Today logo reflects the style and dynamism of its content. Periodicals have unique marks that represent their content, and the logo of USA Today highlights the dynamism of the news organization’s content. The bold lettering, jerky lines, and shortened name all emphasize the dynamism of the publication. The logo has evolved four times since it was first introduced.
Symbolism of a globe
In the USA Today logo, the symbolism of a world globe is not only found in the name, but also in the current logo. The logo’s design was changed by designer Wolff Olins, who suggested a graphic representation of a globe. He removed the unnecessary elements, leaving a large blue circle to represent the world. The blue circle represents the finished cycle of a day. The inscription USA Today appears on the right edge. It is colorized in black.
Impact of redesign on products
The USA Today logo redesign is symbolic of a new identity and desperate attempt to remain relevant in the digital age. While the newspaper’s website is designed to look more like a tablet app, the new brand hopes to attract more visitors by adding a full-page ad feel. Despite the redesign, the company is still not ignoring print, as the print edition brings in more revenue than the website. Despite this, the redesign will be controversial among consumers.